By Adam G. Katz
Dateline: July 16th from Reno, Nevada
It’s hard getting dog training clients.
I get it.
I’ve owned three dog training companies myself. And I know what it feels like to be lying in bed at night wondering if you’ll ever...
Make Enough Money To Get To The Next Level With Your Dog Training Business
And when you’ve exhausted all of the “free” ways to get clients, you start to realize that you’re up against a wall:
But it’s not enough.
And you’re getting tired of hanging out at the dog park handing out business cards. Sure, you pick up a client here and there. But it’s not the type of consistent stream of new clients you need to get your dog training business to the next level.
Maybe you’re dreaming of hiring another dog trainer so you don’t have to work so hard.
Or you’d like to rent a building so you don’t have to train outside in bad weather.
Perhaps you’d like to buy a new truck or SUV or minivan to haul your dogs around in.
Whatever it is… if you don’t figure out something fast, you won’t be getting any of that fun stuff.
Heck, you might even have to go find (gasp!) a real job.
But it doesn’t have to be that way.
I’ve developed a proven, “done for you” service that gets you a consistent stream of new dog training clients, each and every month. In fact, some of my dog trainer clients are emailing me to say…
“Shut It Off For The Next Couple Of Weeks So I Can Catch Up!”
Especially in this economy when both new and old dog trainers alike are dropping like flies and giving up on their dreams, it’s especially important to have a way to get an endless stream of calls from quality, high paying desperate dog owners.
“So what is it, Adam? What should I do to get those dog owners to call me?”
I’m going to share what has been working for us.
But first I want to tell you about my friend, dog trainer Sheila Barton. (And yes-- I changed her name because she doesn’t need hundreds of you dog trainers calling and bothering her every day!)
Sheila had originally called me, depressed.
No dog training clients.
“The phone stopped ringing,” she had said. “I think I need someone to do that SEO (search engine optimization) stuff for me.”
You’re gonna get Google spanked, I told her.
“SEO has its place but you can’t build a strong foundation for your dog training business on organic search engine rankings alone. You’re flying high one month and down the next.”
“So what then?” she asked.
“Google Ads. Trust me… one good ad can change your life.“
“I’ve tried Google Ads before,” she said. “It sucked.”
I looked at her account. Sure enough, it was a mess. She was using “Google Ads Express” — Google’s “dumbed-down” version of Google Ads. It was easy to see how she had burned through a lot of cash.
“I’m not good with technology,” she said.
“I understand. And I can definitely help you,” I said.
I get amazing results with the Google Ads campaigns I manage for over 50+ other dog training companies. For every $1,000 invested we’re typically getting back $7,000 to $9,000 worth of new dog training clients.
An excellent ROI.
She was skeptical but agreed to give it a shot.
I had one pre-condition: She had to answer the phone every time it rang, if possible. And she had to return each missed call within 24 hours… but preferably on the same day.
Since she was cool with that I started to work on her Google Ads campaigns that night.
The Secret To Getting More Dog Training Clients
By the end of her first month with me her campaigns did phenomenal: She averaged 1-2 calls every other day and ended the month with nine new clients averaging $1,500 per client.
The second month we ran the campaign was in December. We figured we’d increase the budget a little in anticipation of the onslaught of callers with new Christmas puppies. But by December 10th she called me again. This time she sounded worried.
I was perplexed.
“THE CALLS CAME IN SO FAST AND FURIOUS, I PANICKED! I can’t believe it-- Suddenly I have too many clients...”
“You’ll be fine,” I said. “Just raise your prices. And hire an assistant.”
Now she’s working less and making more. Needless to say, she and her family had a very merry Christmas. And a very busy holiday season, too.
What If You Were The Most Successful Dog Trainer In Your City?
When I start managing your Google Ads campaigns, you’ll never have to worry about signing enough clients, ever again. Why? Because within the first couple of days you’ll start getting calls from:
This Is What You Need To Really Grow Your Dog Training Business
You can try managing your own Google Ads campaigns, but you’re going to run into trouble. Especially if your competition has hired somebody like me who will out rank your ads while spending less money. I’m sure you’ve known people who say to you, “I’ll just train my own dog.” And you think to yourself, “… you have no idea what you’re getting yourself into.”
It’s the same with Google Ads.
Regardless, you have better things to do than to spend months of your free time trying to learn the frustrating art and science of online marketing.
You should be outside training dogs and signing clients, not trying to figure out which “negative” keywords and “call out extensions” to use.
Does This Really Work? Here’s What Other Dog Trainers Are Saying…
** Note: Testimonials below are from both current and past clients. Like all businesses, sometimes clients move on because of death, divorce, change of business model, retirement, moving to another market, etc...
"Your service made us $22,000 in 10 days." -- Rick Carde, Tampa Bay, Florida
"Hey, Adam. It’s been about three weeks, I think, since you started running the ads and we have already sold $10k from the ads and we are still talking and working out scheduling with another 10k (4 B&T’s). I am super happy with the investment so far so I just wanted to thank you again." -- Corey Richardson, Charlotte, North Carolina
"We just started a campaign in Colorado with Adam, and I can’t believe the response so far! Well worth investigating this service." -- Jennifer Hime, Colorado
"Just wanted to let you know that I’m fully booked for June, July and ⅓ of the way through August." -- Ana Marie Thorne, Seattle, Washington
"We’re having great success with your program. Thank you for all that you do for us!" -- Theresa and Jon Cain, Salt Lake City, Utah
"I can’t thank you enough. As of today we are booked all the way ‘till April. That’s 4 dogs every week!" -- Jeremie Denly, North Mississippi, USA
"I wouldn’t be in business anymore without him." -- Melissa Lulashnyk, Edmonton, Canada
"I stay on top of every single [lead] that comes in. I thank God everyday that we found you and your team." -- Cherrie Fabro Kaminsky, New Orleans, Louisiana
"Just wanted to check in and say that the Google Ads are working phenomenally." -- Matt Ferramosca, Dover/Rehoboth Beach, Delaware
"Since hiring him I’ve more than doubled my monthly income. Now pulling in $30k a month with just two employees." -- Allison Marie Marcum, Winchester, Ohio
"Adam is ‘The Man’ for all things Google Ads." -- Corey McDaniel, Memphis, Tennessee
"Doubled our revenue." -- Rebecca Ruth Pasko, Miami, Florida
"Amazing results! Not only the quantity of leads but also the quality of leads coming through." -- Orlando L. Cuevas, Broward County, Florida
"Adam has a brilliant system for getting the phone to ring." -- Justin Rigney, Knoxville, Tennessee
"We wanted to truly thank you for helping us get started. You were not kidding about the great investment and asset you and your team would become for our business. We are happy to see it flourish and bring in the great clients and money. We made $14,320 in that first ‘mid-month’ once the ads started running and it’s been going up ever since. We are now booking into November and so far it’s been the ideal clients we want to work with… which was really important to us." -- Marianna Cervantes & Nicholas Seale, Seattle, Washington
"Yesterday was the single best day yet as far as sales go. Three contracts signed and paid for… all from your Google Ads campaigns! Great work and as always, thank you very much." -- Seth Morozowski, Lakeland, Florida
"Perfect. Sold $5k in training today, plus an email lead that turned into $2750."
-- Randy Byrd, Cincinnati, Ohio
"Adam and his team are what has allowed me to get to the next level and hire help. My #1 lead source are the Google Ads he runs, which he ran for me from Week 1 and it just keeps increasing. Totally worth it!" -- Ben Berenfield, Raleigh, North Carolina
"Adam is the man. I bought a dog trainer marketing course he put out like 20 years ago… it was a three ring binder! And it generated more leads than I knew what to do with from a newspaper ad! I knew when we moved to a new area and were going to get back into pet training, this would be the way to do it. March was our first full month with our new business and it’s been growing non-stop. Technically, we closed May out with just over $20k in gross sales." -- Nicole Hubert, Virginia Beach, Virginia
"I've just been slammed with all these leads I've been getting! Thank you SO much, I was definitely a little hesitant to invest in the Google Ads at first, but I am swamped beyond what I could believe. I've had to turn all my other forms of marketing off, to keep up. We're getting about 3-5 phone calls a day, and so far I'd say 90% of the calls we've gotten have converted to demos. We're booked out about a month right now. " -- Aleandra Ryan-Plasil, San Diego, California
"I have to tell you we already have a lead (as I'm sure you know!) and we've booked a DEMO ... Day 1, only 3 hours open!!! Thank you so much Adam!!"
-- Bobby & Nicole Pablico, Henderson, Nevada
"I am super-happy with the results. I would highly recommend you to everyone."
-- Jaime L. Juda, CCDT, CPDT-KA, Lombard, Illinois
“Thank you so much for all that you have done. We should have heard about you a whole lot sooner than we did. We would have been in so much of a better position and a lot less stressed about the leads. Thanks again. I have had 10 leads just today. Thank you so much for all you do.” -- Casey Wirick, Corpus Christi, Texas
"We have seen a dramatic increase in our leads since we started with you. Thank you!" -- Cindy Hunt, Orange County, California
“Thanks for being so on top of everything. It’s refreshing to work with someone that just gets it done without having to babysit them. I appreciate the professionalism. Thank you again.” -- Tim Smith, San Diego, California
“Seattle location is moving along nicely. The influx of leads showed some weaknesses in our sales staff but I think we got that turned around.” -- Bobby Woodman, Seattle, Washington
“Overall we are seeing a HUGE improvement in calls and emails in general. The leads that are being generated have been great so far as well! We are loving the service!” -- Shantelle Nease, Annapolis, Maryland
“I've never received so many online inquiries. I had 5 online inquiries today!! Yes!!! Adam took me from a $5000 January last year to a $45,000 month this and minimal change in overhead.” -- Kerry Omerza, South Chicagoland, Illinois
“Bookings are up significantly!” -- Keith Benson, Hutto, Texas
“Phones have been busy. We scheduled 5 demos yesterday. I've had people ask if I'm nuts spending this money, but it's working..” -- Sandy Brady, Longmont-Firestone, Colorado.
“Leads are looking good. Sales are back up and closing on site. Lots of people getting educated before they call us. Going great!” -- Matt Meitner, Waukesha, Wisconsin
“This has been the best thing I’ve done to market my business in 20 years. Adam is the man!” -- Bob Campanile, Ocean County, New Jersey
“It’s working really, really well! We’re pretty much overbooked at this point.” --Lianne Shinton, Fallbrook, California.
"Since last Friday (I can’t believe it’s only been a week!!!!) we closed 5 sales!!!! I CAN’T believe it!!! I know i am awkward and under priced at this point until Molly gets to me I presume... but who cares? Even the way i am now it’s GREAT! THANK YOU SO MUCH. From now on I guess I will just keep you updated monthly or with anything that would be extraordinarily for us!!! We LOVE you and your service.
Update: "It has been a month since 1st client from you signed up. Monthly gross income is 4 times compared to prior months. I was able to raise prices on all my programs on the first day signing up with your company due to an immediate increase in leads. Successfully selling medium and large programs over small programs because I now have a solid calendar booked ahead of me which allows me to pick and choose. After reviewing the amount of large/medium programs I sold for the next two months, price was significantly increased by me again and now I will be choosing clients I really want to work with. Just today I sold one of our largest programs with the brand new price!!" -- Yelena Pawela, West Palm Beach, Florida
"I can’t tell you how much amazing value I have received from your service. My business will never be the same!" - Brianne Durham, Pleasant Hill, Missouri
"We are very happy with the results since starting with you." -- Christina Roussell, North Pinellas-Florida
"Want to get yourself something cool for Christmas? Get ahold of Adam and hire him to run your Google Ads. If you’re in this business to work, it’ll be the best gift you ever buy yourself. It’s Christmas Eve here in Australia and I’ve booked three dogs today! Merry Christmas!!" -- Casey McCoy Cainan, Brisbane, Australia
"I’m retired from the dog business but I would certainly jump on Adam’s program if I were 20 years younger." -- Rik Wolterbeek, Winder, Georgia
"I wish every day that I had never brought him to a previous company I used to work for, before starting my own dog training business-- so that I can use his Google Ad service myself!" (She now uses us for her current company) -- Tiffany Saul, Salt Lake City, Utah
"Love Adam’s work!" -- Jessica Barclay, Wheeling, West Virginia
"If you’re a dog trainer and you’re on the fence about making the investment to use Google Ads to grow your business, stop debating and contact Adam G. Katz. It will be the best investment you make. I can’t begin to tell you how his company has changed the growth and profitability of my company in just 4 months time. We lost a (different) company after 28 years due to the pandemic and Adam helped me pivot and get my new company profitable in just a few short months. Thanks, Adam! I was not looking to start over again at 60 but I am sure glad I found you to help me get back on track to a thriving business." -- Jim Fitzgerald, Indiana
Here’s What You’ll Get...
I use a proprietary approach to managing Google Ads campaigns. Because my team and I manage accounts for many other dog trainers, it works 1000X better than what your “average” Google Ads manager does. In fact, this is the “secret sauce” that gets so many desperate dog owners to call you. And believe me-- our approach to Google Ads is a jealously guarded secret.
Which is part of the reason this is a “done for you” service.
I don’t want cheap copycats running out and copying what I’m doing. Not... in... the... plan.
An Investment In Your Dog Training Business
There are two aspects to this:
First, the management fee– which includes the setup and ongoing management of the Google Ads campaigns, including ad creation, intelligent campaign and ad group structure, ongoing A/B testing, bid management, negative keyword lists and shared negative keyword lists, monitoring which of the “money keywords” to allocate the budget toward and everything else needed to run a successful Google Ads campaign– all included for just $550/month. However– if you schedule a free consultation with me and say, “Adam… let’s do this!” during our phone conversation then you’ll get it for the discounted price of just $499/month, cancel anytime.
But you’ll only get the discounted price if you take advantage of my generosity during our phone conversation. Now, you’re welcome to take as much time as you need to think it over. But if you’re the type of person who procrastinates and likes to put off making a decision and call us back a week or a month or a year later– then you’re paying the full price, Skippy.
So, by the time we get on the phone– be ready to take action if this seems like the type of thing that would benefit your business and your life.
The second part of this is the ad spend budget. The ad spend is the money that goes straight to Google to make the ads run. I take care of all of this for you. But how much this costs depends on how many leads you want and whether you’re in a big city, a medium-sized city or a smallish city. (You don’t want to be sending a master gun-fighter into a gun fight without enough ammunition!)
You should budget:
The math makes sense if your average lifetime customer value (how much you make from each client) is at least $1,000. Even better if it’s $1,500.
Most dog trainers need to sign only one client
to cover the entire investment--
and everything else for the month is “gravy”.
My strategies work, and I know that if we work together you’ll make money.
I know what it takes to set up and manage Google Ads campaigns to create a consistent flow of leads and new customers for your dog training business.
No Long Term Contract
I’m so confident this will work to get your phone ringing with high quality, desperate dog owners who are looking for your dog training services that I’m willing to offer it without any long term commitments.
My contract is month-to-month because I know that if we can get your account “dialed in” …I’m going to be your new best friend.
Nobody does this in the Google Ads management industry.
As you can imagine, I get a LOT of interest from this letter.
And that’s why I need you to read this next part carefully:
This Is NOT For Every Dog Trainer.
Here’s Who I CAN Help:
I’m VERY selective about who I’ll speak with and I have a strict (but reasonable) set of criteria that needs to be met in order for us to proceed.
Here it is:
And in order for us to do that, you need to have your act together.
In other words, you need to be legit. If you’re living in your van eating ramen noodles every night… this isn’t for you.
That’s it! Those are all my requirements.
Here’s What I Want You To Do Next
If you meet the criteria above and you would like to talk with me personally about getting you more leads and customers– then I’ll happily set aside some time for you.
Here’s how the process works:
First, you’ll need to schedule a call with me. Don’t worry, it’s simple and unobtrusive. Just use my calendar app and pick a day and time that works well for you.
Here’s What Will Happen After That
Once you’ve booked your free consultation, our initial call will be about 45 minutes. I'll listen to you as you explain your business and we'll see if we're a good fit for each other.
WARNING – TIME IS A FACTOR
This opportunity is extremely limited because of the nature of this offer.
See, I only accept one dog training client per market. (A market is a city or town or territory).
... Because I won’t run ads against my own clients’ ads
If another dog trainer in your city hires me before you do… tough cookies. Those are the breaks for not taking action sooner. Note: With 50-60 dog training business clients at any given time, we may or may not already have a client in your city. Please book a call with me and if I can’t immediately help you then I can put you on our waiting list so that you will get “right of first refusal” when your territory does open up.
So with that said, know that the window of opportunity won’t be open long.
If you feel this is right for you then please schedule a free phone consultation with me.
To Your Success,
Adam G. Katz
Browning Direct, Inc. - The Dog Trainer Marketing Agency
P.S. You'll sign more dog training clients in the first 30 days with my 100% “Done For You” Google Ads Management Service and all you’ll need to do is answer your phone or check your email. Click here to schedule a free phone consultation with me.